I use a Brita filter both at home and at work. While there isn’t anything wrong with the water out of the tap here per se, I do find I prefer the taste of the filtered water to non-filtered water, and it also affects some food and drink made with it, such as my cold brew coffee. Yesterday evening, I came across a post on No Impact Man regarding a campaign called Take Back the Filter that is asking Clorox, the company that owns the American operations of Brita, to recycle and reuse the filter cartridges, much like the German company Brita does for Europe.
The stance Clorox takes is that the filters in Europe are made differently than those in North America, which is why they cannot be gathered for recycling. While it’s possible this is true, surely something could be done by the Clorox to do something? Due to the internals of the filter, I cannot take the filter to the recycling center in town, and even if I could, much like most of the other containers sold in stores, it probably is not one of the types that is recycled here either.
So, if you use a Brita filter, consider doing one of the following:
- Sign the petition.
- Write a letter to Clorox executives.
- Send TBF your used filter cartridges.
- Spread the word!
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